Projects: Interactive Dutch Masters

December 8, 2014 by Dave Haynes

This is a bit old, but interesting.

Paintings by Dutch masters like Rembrandt were brought back to life when Amsterdam’s famed Rijksmusem was re-opened  after extensive renovations.

Dutch telecom provider KPN, the museum’s main corporate sponsor, celebrated the re-opening by commissioning a promotional campaign that ran on digital display posters in Amsterdam’s and Rotterdam’s mass transit systems.

There were two key elements:

• Some of the paintings introduce subtle motion, such Vermeer’s Milkmaid pouring milk;
• Interactive portrait paintings let people gesture and substitute their own face, and then share that composite image.

The system ran on Aopen hardware and the Taiwanese company produced a report on the usage rates for the week-long campaign:

Overall: 1,354,445 impressions

Six interactive displays: 28,513 people stopped in front of them; 5,740 took selfies; 1,497 shared

http://youtu.be/tLtH9WInoy0