Projects: Interactive Dutch Masters
December 8, 2014 by Dave Haynes
This is a bit old, but interesting.
Paintings by Dutch masters like Rembrandt were brought back to life when Amsterdam’s famed Rijksmusem was re-opened after extensive renovations.
Dutch telecom provider KPN, the museum’s main corporate sponsor, celebrated the re-opening by commissioning a promotional campaign that ran on digital display posters in Amsterdam’s and Rotterdam’s mass transit systems.
There were two key elements:
- Some of the paintings introduce subtle motion, such Vermeer’s Milkmaid pouring milk;
- Interactive portrait paintings let people gesture and substitute their own face, and then share that composite image.
The system ran on Aopen hardware and the Taiwanese company produced a report on the usage rates for the week-long campaign:
Overall: 1,354,445 impressions
Six interactive displays: 28,513 people stopped in front of them; 5,740 took selfies; 1,497 shared