Projects: Digital OOH Lotto Network Switches On In Mauritius

June 11, 2014 by Dave Haynes

Signagelive Mauritius Lottery 1

A media company in the Indian Ocean island nation of Mauritius is working with that country’s national lottery on promo screens that are replacing analog posters at 250 retail sites.

Plug In has the deal with the National Lottery of Mauritius, which is buying airtime on Plug In screens.

The system is using Signagelive’s platform, and running on Samsung panels. The network runs lottery jackpots, weather and, for the next few weeks, FIFA World Cup updates from (updated) Screenfeed..

The program started with a 50-site pilot and Plug In has since installed a further 200 displays in a number of lottery-owned kiosks, mini markets, supermarket s and shopping malls throughout the island.

Says the news release: Digital signage has transformed Lottotech’s promotional activities and has resulted in significant cost savings both for the Lottery as well as independent traders. As an incentive for for providing designated space and covering all energy costs, retailers are given a display and a player (preloaded with Signagelive software) to use as an alternative to printed posters. By purchasing airtime bundles from Plug In, they can use the digital signage solution to promote their own products and offers.

Plug In is planning to expand its digital signage activities by installing 2×2 video walls in the country’s three largest shopping malls.

Signagelive Mauritius Lottery 3

Soooo … using screens to drive lottery ticket purchases has been done all over the world, and works. Jackpots change and this way, the numbers are always current.

Selling other advertising on these types of networks hasn’t worked that well many times, though Amscreen in the UK is the very notable exception to that.

One of the reasons that Amscreen works – other than driving cost out through standardized, budget gear – is by having the screens at cash and at eye level. Mounting screens up so high they could double as basketball backboards is not the path to glory. Nor is little teeny weather bugs up in the corner and news tickers.

The screens are there to move lottery tickets and drive business for other advertisers. Move them down and lose the other crap on the screens and this will probably work a lot better. Way up high may be where the screens fit, but it’s not where they are going to work.

  1. Jeremy Gavin says:

    How about that, in your first pic their screen is showing the Screenfeed World Cup Match results that we’re offering at no cost. Pretty cool to see its being used out there in Mauritius!

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