New branches have been outfitted with a minimum of two screens per location, installed in waiting areas, teller locations and vestibules (don’t see that word often anymore). Screens display multiple messaging to members that showcase core products and services, highlight community involvement and keep bank rates up to date.
The plan is to complete the transition of all 23 branches around Southern Ontario by 2015 and eventually introduce interactive stations. One location, in Dundas (about 45 minutes southwest of Toronto), has a stack set of high-bright external facing digital screens aimed at pulling in pedestrians passing by the high street location.
One of the goals of going digital was working with local vendors, says a release, so Burlington, Ontario-based ADFLOW fit the bill nicely (their offices are close enough to hit with my potato trebuchet).
But Karen Bragdon, Senior Manager Branch Marketing Strategy for FirstOntario, says ADFLOW earned the business through nicely delivering a wide set of services ,from conception through creative and deployment. “They are definitely a vendor we can grow with as our digital endeavours expand.”
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.