Projects: Aerva Rolls Out Big POP Network For Brewer
November 19, 2013 by Dave Haynes
Boston-based Aerva has pushed out a brief release about a deal that could see as many as 2,000 c-stores in the US installed with a digital POP set-up for a major brewer.
As is often the case with big brands, getting formal approval to do PR is as easy as running the Ironman Triathlon. So Aerva has not named the brewer, though the said client sells something that rhymes with Mudwiser. There are helpful clues in this photo.
The largest beer company in the world has picked Aerva’s AerWave platform to manage its digital displays in up to 2000 convenience stores and grocery stores across the United States.
The cloud-based technology allows central as well as distributed control of video content, real-time data, and dynamic pricing of the products displayed in stores.
Each of the networks 47” lcd screens connect to Aerva’s cloud through a cell card at each retail location.
There are units now running in California, Colorado, Nevada and Arizona and the rollout started back in January.
It’s a nice win and the set-up is very reminiscent of what DDC (now part of Cineplex) did with Labatt’s up here in PolarBearVille. That one was very good at driving sales on items promoted immediately below the screens.
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