Projects: From Moscow, An Interactive Stupid People Trick That Works

November 13, 2013 by Dave Haynes

I’m not a big fan of what I call Stupid People Tricks involving interactive gesture stations in public places, but this is not bad.

First, there’s a genuine reward for getting “engaged” with the thing. Second, the activity has some obvious, tangible tie to the brand and the event tie-in. Third, it’s not all that embarrassing and is good for you (unless you’ve been hitting the Stoli vodka hard).

This is a ticket machine at a Moscow subway station that invites people to do 30 squats and get a free subway ticket, using a camera in the machine. It’s a campaign by Visa tied in with the upcoming Sochi Winter Olympics.

As spotted in Sploid.