Projects: Eagles Fans Get Their Virtual Game Faces On

November 11, 2013 by Dave Haynes

This is pretty clever.

MVP Interactive is running something they call a MorphingStation, branded for Santander Bank, at 2013 home games of the NFL’s Philadelphia Eagles.

At a couple of stations set up outside the stadium, fans can walk up and put on virtual helmets, face paint or wigs, or makes themselves bobble-head dolls. Face detection software captures the fan’s image, and the fan can then touch the screen to make their choices, have that photo emailed and uploaded directly to Facebook or Twitter, while the brand captures key fan data like email addresses and demographic information.

I like it because it is directly relevant to the moment, people are in the right frame of mind to be a little silly (especially if they have been tailgating) and there is a social tie-in and Twitter hash tags.

The company also worked earlier this year with an MLS team on a similar concept.