MonkeyLectric Puts Very Different Spin On Digital Signage

These things are a very different twist on digital signage and I’ve loved them since I first saw a prototype a couple of years back at Infocomm in Orlando. Now the little SF Bay start-up MonkeyLectric is coming off a successful Kickstarter round and going into full production with a pro version.

MonkeyLectric puts an array of four custom bars of LEDs inside bicycle wheels and turns those wheels into digital signs.

The rotation of the wheels uses Persistence Of Vision to create an image with the 256 full color LEDs.  The new Monkey Light Pro has sensors to track its speed, heads-up position and rotation direction.  The system creates stable, full-wheel images from 10 to 40 mph (15 to 65 km/h).


The system is arguably more powerful than some entry-level digital signage offers out there, with Web-based playlist capability, updates and control using Bluetooth, onboard storage and support for JPG, GIF, PNG, AVI, MPEG, MOV, QT, FLV, and more. There’s even developer tools and an API.

The video, if you haven’t watched it yet, is quirky as hell, but the campaign on Kickstarter did the job. The company raised $220,000 over a two month window, which was $40K more than was sought.

The Pro version ships in December.

1 thought on “MonkeyLectric Puts Very Different Spin On Digital Signage”

  1. Very clever and I am –almost– jealous but its a good thing I tend to think things over and in this circumstance came to some simple yet apparently irrefutable conclusions.

    First, there is no way to close a sale.

    Perhaps a means to display a telephone number to text for a means to create leads is the best that can be hoped for in the context of leading to the buy button.

    Secondly, it is difficult if not impossible to read and respond to a mobile message as the rider must be peddeling his @ss off to achieve and persist the phenomena and while doing so will be down the block before you can even say “hey did you see that?”

    Maybe a use case for stationary riders in a fitness center with a small number of advertisers willing to spend to advertise their supplements or whatever.

    Too bad guys but I have to mark this one clever but a loser as it pertains to a sustainable business which presumably was started to generate revenue profitably.

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