Video scribing is a nice, relatively inexpensive way to get product information and concepts across in a visually interesting, but familiar, way. It’s essentially whiteboard drawings captured and sped up, and given a background narrative audio track.
A few companies in this sector are using them to market their products, most recently the software company Rise Vision, which has a very solid yet genuinely free (no bait and switch BS) content management platform.
This one is for MicroSigns, which works on the outer edges of digital signage doing in-store digital screen solutions for the wireless and consumer electronics sectors.
This is one I came across for Samsung’s Smart Signage Platform.
Full video shoots are the best, but I would take these efforts anytime over the ghastly talking head videos I have seen issued here and there by companies in this sector, the worst of them by Cisco (going back two or three years).
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.