A couple of Charlotte, NC companies have hooked up on the solution targeting independent auto service centers and other retailers around North America.
The existing Vital Media digital signage network – including several hundred locations affiliated with a “big international tire retailer” (based on the vids, it is BF Goodrich) – has been cut over to the 11Giraffes digital signage platform. 11Giraffes points out the transition from another software platform was done without needing new PCs, which undoubtedly saved a bundle.
Vital Media can now expand its client base more rapidly by leveraging the scalability and efficiencies of the 11Giraffes software-as-a-service media platform, along with 11Giraffes affordable media player solutions. Vital Media content expertise will be made available via brand and automotive product video playlists through the existing 11Giraffes dealer network, creating a best-in-class automotive vertical digital media solution.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.