Arsenal Media Adds US Presence With New Miami-Based Sales Director

April 2, 2013 by Dave Haynes

Arsenal Media has been doing business in the US for several years now, but the Montreal company has always been kn0wn, logically enough, as a Montreal/Canadian company. Doing business south of the border can be a LOT easier for a Canadian company when you have somebody down there, full-time, shaking trees.

That changed a few weeks ago when the digital creative agency hired on media veteran Art Williams as Director of Sales and Marketing. Williams will work out of an office in the Miami-area and be responsible for Arsenal’s business development strategy and strategic partnerships.

“Art is a quality individual. His experience and deep knowledge of the industry enriches Arsenal’s capabilities and strengthens our reach in the US,” says Denys Lavigne, President and Chief Strategist at Arsenal Media, in a news release. “His appointment reinforces our commitment to developing quality digital strategies for our clients and meeting with the increasing demand for new and innovative ways to captivate and engage audiences.”

Williams’ professional experience includes over 15 years in digital media solutions, marketing and IT with companies such as IBM and Disney. He also owned and operated a digital-out-of-home (DOOH) TV network, working with an array of brands and production firms. He has also consulted with several digital signage operators and digital media entities to setup and reinforce strategy, design, deployment and management processes.

“I’m very excited to embark on this new challenge with Arsenal. Digital content and project strategy have always been an important part of my role as a sales and media consultant,” says Williams. “I look forward to contributing to the team’s vision and feel fortunate to be joining such a respected company. My new colleagues clearly pride themselves on combining their talents in smart, creative ways to ensure the success of every single project.”