Red Stripe Takes Brand Experience To A Corner Shop

November 28, 2012 by Dave Haynes

This is just terrific.

Jamaican beer brand Red Stripe worked with ad agency KesselsKramer (along with Stinkdigital director Greg Brunkalla and creative technology consultancy Hirsch&Mann) on a fun brand experience set-up in a London corner shop.

The clever people behind it rigged merchandised products and objects in the shop to start playing a classic piece of reggae (Message To You Rudy, by The Specials) when a customer opened up a chiller door and grabbed a can or bottle of Red Stripe.

You’ll see everything from the screens in the store to the POS readout get built in.

Big cost to organize and kit out. But tons of fun.

As spotted in AdWeek