Project Profile: Guessing Spice Program Gets DSA Crown

November 12, 2012 by Dave Haynes

The DSA Crown Award for Point of Sale with s content budget of $10,000 or more went to McCormick for its Guess That Spice, with content done by 5th Screen Digital Services and using HP hardware.

Spices giant McCormick & Company Inc. opened the doors to its first retail destination, McCormick World of Flavors, in Baltimore’s Inner Harbor in Aug. 2012. The 3,800 square foot specialty store is a brand showcase designed to tell the company story.

Visitor engagement is handled in several ways, including a Guess That Spice interactive station.  People get a coupon if they are good with their spices.