Project Profile: Guessing Spice Program Gets DSA Crown
November 12, 2012 by Dave Haynes
Spices giant McCormick & Company Inc. opened the doors to its first retail destination, McCormick World of Flavors, in Baltimore’s Inner Harbor in Aug. 2012. The 3,800 square foot specialty store is a brand showcase designed to tell the company story.
Visitor engagement is handled in several ways, including a Guess That Spice interactive station. People get a coupon if they are good with their spices.