The storied British apparel brand Burberry has opened a new flagship store in London that puts digital front and center in a blend of old world wool and leather meets cool digital.
It’s nice, though watching the video, I am not entirely sure what some of the things are. Look at 2:03 and tell me what’s going on there.
There is a very BIG 22-ft wall using Prysm’s display blcoks that visually dominates the space and, nicely, is designed to not only be the Wow Factor element but serve as a backdrop for live events.
There are smaller displays associated with featured apparel displays, and interactive stations – so you drop a handbag down, an RFID reader IDs that piece of kit, and triggers associated media files. There are also apparently tons of interactive mirrors. I like the showmanship of the digital takeover thing where all the displays sync up, though I think this video is pretty heavily cooked in AfterEffects or something and I am not sure that’s what actually goes on.
The store apparently wired up like crazy and has 500 speakers and a hidden stage for small concerts and fashion shows.
The chatty guy at the head of the video is Christopher Bailey, Burberry Chief Creative Officer.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than 13 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia.