Projects: Staff Communications At Leo Burnett Chicago

August 1, 2012 by Dave Haynes

The Chicago-based HQ of revered ad agency Leo Burnett covers 16 floors on West Wacker Drive, a big footprint that presents a bit of a problem when it comes to effectively getting internal communications out to staff.

“There was no real centralized way to get the information out there,” says Jenny Hackett, Associate Director of Internal Communications for Leo Burnett. ”If there was a blood drive or a new class being offered in the health club, whoever was in charge would put up a paper poster near the elevators. New ad campaigns or commercials might be shown at town hall meetings; otherwise it was left to account team leaders to gather their groups for a meeting.”

So the company has installed 21 display panels around the offices – in common, public areas where the messaging is seen by staff and visitors. The content varies from client new to share prices.

“Some people have told us they miss their elevators because they get so caught up in watching the screens,” says Hackett.

The system is running the Four Winds Interactive platform.