Sightings: Austrian Sports Retailer Thinks Outside Box For Video Walls

June 11, 2012 by Dave Haynes

We seem to be seeing more and more pro AV people thinking beyond the rectangle these days when it comes to video walls in retail and public spaces. Consider this sports retailer in Austria, which is profiled in a BrightSign news release today:

Intersport Eybl, Austria’s foremost retailer of sports equipment and sportswear has chosen BrightSign as the digital signage solution for its new flagship retail store – Eybl World Store Vösendorf just outside Vienna.

The 14,000 square metre store features four video walls driven by 28 BrightSign digital media players deliver Full HD content, custom produced for specific departments and synchronized over a secure network. A specially developed Internet portal allows store managers to upload content and enables the installation partner to offer proactive service and management of the players.

Intersport Eybl is by far the biggest retailer of sports goods in Austria, and its Eybl World Store Vösendorf, opened in January, is modeled on the Olympic Stadium in Beijing, embodying lightness and transparency, with dynamic shapes and colours representing the success of Eybl through sporting spirit and innovation. To engage and inspire customers within the four-level sales area, Intersport Eybl commissioned Lackner Mediasystems to create four video walls.

One of these is located in the middle of the entrance area, and consists of four x four 46-inch displays, which stands out as the main visual highlight. Another eye-catcher is the display wall in the denim-theme area, which uses displays oriented vertically and horizontally in a combination that creates an unconventional, attention-grabbing presentation. Further two display walls, each with two displays are used within other themed areas.