Pharmacy Digital OOH Network Releases Nielsen Research

April 11, 2012 by Dave Haynes

Healthcare giant Cardinal Health has released research on the Digital OOH network it runs in retail pharmacies – with a Nielsen study suggesting ad recall levels are solid and a tangible cause and effect of spots and consumer behaviour.

The 900-site Pharmacy Health Network runs ads and educational content on panels in view of people waiting to get prescriptions filled. The Nielsen intercept interview results showed:

Nielsen’s Fourth Screen Report indicates that Pharmacy Health Network garnered more than 1.2 million advertising exposures over a four week period. The network says it is “the first and only in-pharmacy advertising network to be featured in Nielsen’s Fourth Screen Report, which measures audience exposures in digital out-of-home network locations.”

It’s also probably the only one with deep enough pockets to afford Nielsen research. What are the other pharmacy networks???


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