DOOHgood: Get Ads Up To Help Red Cross With Tornado Relief

March 2, 2012 by Dave Haynes

I was just watching the news and listening to the shattering description of how a town in Indiana took a direct hit this afternoon from what was probably an EF4 twister. Awful.

A LOT of help will be needed for this outbreak, which could last for weeks, as it is waaay early for tornadoes and the storms are particularly nasty.

Our industry can help, as it has in the past, via DOOHgood. It’s Friday afternoon, but if you can download this American Red Cross ad and run it on your network, that’s a great start. It will drive donations.

It is from last year, and shows April 2011, but everything still applies. It also has a lead-in that need to be snipped out.It is a big honker, in .mov format.

We could use help

If you are a creative team, and have some capacity, we would LOVE to see someone step up and develop a spot – even a quick, basic one – that networks could download. I will give you lotsa love here about how your team – even if YOU are the team – stepped up.

The core message is this:

Help Tornado Victims. Text REDCROSS to 90999 to Give $10 

Secondary info:

You can text REDCROSS to 90999 to donate $10 to American Red Cross Disaster Relief, which helps people affected by disasters such as hurricanes, floods, earthquakes and tornadoes, at home and around the world.

Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. Must be 18 years of age or have parental permission to participate. Message & Data Rates May Apply. Text STOP to 90999 to STOP. Text HELP to 90999 for HELP.

To see the full terms applicable to donations, please visit Receipts for donations are available at

We could use a 15-second spot, silent, if anyone can step up. Pretty please!

The Red Cross has a visual library here and it has been our experience that as long as you adhere to the key message, they’re happy for the help.

We are all crazy-busy because of the trade show next week, but if you can help, great. If not, donate.


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