CETW Announces Event Mixer; New Partners

February 17, 2012 by Dave Haynes

Well they won’t have anywhere near as many Elvis impersonators in the immediate vicinity as we’ll have at the Preset DSE Mixer, but the event mixer for CETW still looks like a nice spot to lift a cocktail or two.

The Digital Screenmedia Association is staging the “The DSA Party @ CETW” on Wed. Mar. 28 at The City Club of San Francisco, from 7-10 p.m.

The party is in joined at the hip with the Customer Engagement Technology World conference and expo that will be on at the Moscone West Convention Center.

The City Club of San Francisco is located on the top two floors of the historic Pacific Stock Exchange building in the heart of downtown San Francisco. Described as “a sophisticated Art Deco jewel,” The City Club houses a Diego Rivera fresco from 1931 and offers views of downtown San Francisco, including the iconic Transamerica Pyramid.

At the networking event, DSA will name the winners of the 2012 DSA Industry Excellence Awards. The awards honor the best digital signage, mobile and self-service kiosk technology deployments across all vertical market segments.

Registration will open on February 29. Attendance will be limited to 250 people so attendees are encouraged to book early.

Running just three weeks after the Digital Signage Expo is a really interesting development by the show’s organizers, and I guess attendance numbers will tell the take if it was a good idea or not. The CETW folks definitely position this very differently now, and announced some partnerships today that move it further away from the digital signage mob.

Customer Engagement Technology World (CETW) is pleased to announce new partnerships with Adweek, the Mobile Marketing Research Association (MMRA) and the Connected TV Marketing Association (CTVMA) for its spring conference in San Francisco March 28-29, 2012.

Bringing together the worlds of technology, communication and business, CETW is dedicated to examining the integration of emerging media across multiple channels and exploring how to best utilize these channels to activate customer engagement. CETW is the premier tradeshow event that provides strategic business solutions to those focused on using digital media such as mobile marketing, kiosks & self-service, digital signage and digital out-of-home/place based media to enhance their customer engagement programs.

“CETW is thrilled to be partnering with organizations that understand and emphasize the role digital marketing and advertising play in customer engagement programs,” said Lawrence Dvorchik, general manager of CETW. “We are committed to providing the highest quality experience for professionals focused on utilizing digital media to interact with their customers. Each partnership brings unique and innovative insight to our attendees at CETW and we look forward to working with them.”

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