The Great Interactive Debate At DSE Set For March 8
February 9, 2012 by Dave Haynes
Shamefully, I was very late in getting my presentation in for the upcoming Digital Signage Expo show. If this was high school, I was getting a detention.
But it’s in now, and we’re good to go for:
S22 – INTERACTIVE SHOOT-OUT: DIGITAL CONVERGENCE FACT VS. FICTION
Thursday, March 8, 2012 – 9:00am – 10:00am
This is actually a debate, with me serving as moderator and taking wounded Gingrich-esque abuse about media bias from Stephen Randall of LocaModa and Preset alumnus David Weinfeld, now of Screenreach. I will go on for a long time about myself and then be asking several confrontational questions about their personal lives (but don’t tell them that).
The summary of the session:
Join two recognized experts on digital convergence for a no-holds-barred debate on the integration of interactive, social and mobile technologies with digital signage. This thought-provoking session will take a hard look at the value and long-term viability of such mobile tools as SMS, QR codes, NFC, native mobile apps, HTML5 and geo-fencing — and in so doing cut through the noise and get to the truth. By joining in a debate that looks at both sides of the mobile and digital signage puzzle, attendees will leave with a well-rounded understanding of how best to approach the converging worlds of mobile, social and digital signage.
In this session, you will…
1. Hear opposing views on the disruptive forces impinging on the DOOH landscape
2. Learn the difference between the strategies that deliver and the strategies that fill websites but stall
3. Discover which technologies pay and which are just sexy. If you can spell QR, you might be in for a shock
These are two smart cats, and my job is to put topics out there and tell them to argue the case for or against them. It should be a good, very different session as both these guys are passionate and brutally honest about the space. If Randall, in particular, thinks something is stupid or overblown, he’ll just say so.