AM Conference On Content Set For Jan. 24th In Toronto
January 11, 2012 by Dave Haynes
Maybe I have just been in this sector too long, or just too jaded, but my instant reaction to word of an event billed as the Digital Signage Masters Series: CONTENT is King – Best Practices is a plea to be shot and put out of my misery.
Anyway, setting the hybrid over-grandiose/dead-tired event handle aside, the actual session organized by Toronto-area industry consultant Lyle Bunn should be a helpful few hours for people and companies looking into a space otherwise unfamiliar to them. The morning event – the second like it organized recently by Lyle – runs Jan 24th at the Scotiabank Theatre in downtown Toronto.
Part 1 is a show and tell by Cineplex Digital Solutions, which has done some very high quality work with some major brands. Cineplex (long known as DDC) will talk about the effective application of content and they can do so with quite a bit of credibility, as the company has won a lot of content awards.
Part 2 is a software panel with guys from Intel, Omnivex and NEC (aka event sponsors).
Part 3 is networking and light lunch.
Cost to attend in $45-$65, depending on membership (or lack thereof) to various organizations involved in some way. I missed the one in late fall and there’s a pretty good chance I’ll be on the road again this time around.
Register here if you will be in the area and want to attend.
Although immersed in content and creativity, I think it “Starts with Strategy” is more in-tune with today’s transmedia realities. You need to know the why before you produce the what.
Lyle always puts on good events that deliver value.
I’d argue it starts with objectives, and that gets you working on strategy. But your title would indeed be greeted with less eye-rolling.
The event is not the issue, at all, but as this sector matures I think part of being taken seriously is steering waaaay clear of cliches and lofty titles.
I agree Lyle does a good job, and he’s the guy getting the local mob together since I have too much shaking to get mixers together in Toronto.