DSF’s New Industry Glossary Strangely Familiar
January 6, 2012 by Dave Haynes
I’ve got waaaay better things to do than forensic investigations, but I was mildly curious when the Digital Signage Federation issued word this morning that it now has an industry glossary up on its website. Didn’t the evil arch-enemy Digital Screenmedia Association already have a glossary, I recalled.
So I looked at the top of the DSF list and saw:
Activation: refers to a buying decision motivated at the point-of-purchase by such factors as buying convenience, price, promotion, impulse selection, etc.
Then I looked at the DSA list and saw:
Activation – buying decision motivated at the point-of-purchase by such factors as buying convenience, price, promotion, impulse selection, etc.
My probably safe guess is because these two organizations have all kinds of people who are members of both, somebody dug up an old list and fired in his or her stuff … and nobody checked.
That may be the only one like that. I’ll leave that to someone else to sort out.
One of the reasons I’ve not joined either group (apart from the silliness of their being two) is the mortal fear of being stuck on a committee working on …. zzzzzzzzzzzzzzzz … a glossary.