Portugal’s Sendae turns transparent LCD into a mirror

November 30, 2011 by Dave Haynes

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The Portuguese startup Sendae has launched what it is calling the world’s first transparent/mirror LCD display.

The product combines an optically-coated mirror film with a transparent LCD, the kind that have recently been turning up at trade shows.

“Transparent LCDs are the most recent, cool, products in the displays market. We gave it an upgrade, opening new doors to their use. Shoes, cosmetics, perfumes … it’s a question of imagination,” says Pedro Azevedo, the company’s General Director. “Businesses can communicate with their target audiences in an original and impactful way. Due to our partnerships we can offer custom made, unique, solutions, with a very competitive pricing.”

The displays are available with screen sizes of 22 and 46 inches.

Screens in mirrors and mirrors with screens or visuals that just appear are not new. There have been a few guys, like Mirrus, chasing that model. And companies like Stratacache have turned transparent LCDs into products (like the PrimaSee cooler door).

But I am not sure I have seen anything like this. Where there may well be some application at cosmetics counters, where mirrors are everywhere and the products sold have loopy-high profit margins.



  1. Nuno Pires says:

    Hi all. Just wanted to say that it was great working with Sendae.
    The LCD was really a big sucess!
    Most people just looked at awe at the screen, and some simply couldn’t grasp the concept, and we could see big “ohhhhh” coming out of them, when we explained what it was…

    PS: I’m the happy client of Sendae’s world’s first transparent/mirror LCD display! 🙂

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