Flypaper acquired by eLearning firm

May 11, 2011 by Dave Haynes

Flypaper Studio, which has been marketing a toolset that simplifies creating Flash content for digital signage, has been acquired by Trivantis, a company largely in the eLearning space.

The announcement was made at the start of Trivantis’ user conference for its Lectora product.

The transaction, says the release, combines Trivantis’ deep expertise and relationships in the eLearning industry and the new markets offered in Flash and Digital Signage markets served by the Flypaper platform.

Flypaper president Don Pierson stays on and will be appointed Executive Vice President and member of the Board of Directors of Trivantis Corporation.

“This is a great opportunity for Trivantis and Flypaper Studio to explore new markets, not only in the eLearning business, but also in the rapidly expanding digital signage market,” says Trivantis CEO Charles Beech. “We’re also looking forward to tapping into Flypaper’s impressive expertise, and I am particularly pleased to be working closely with Don, who is an innovator and industry thought-leader.”

Adds Pierson: “As a result, Flypaper Studio will make the most of Trivantis’ impressive sales and marketing resources. While the Lectora brand is well known in the eLearning space, the Flypaper brand is equally known in the digital signage space. We are excited for the marriage between these two areas of expertise.”

Trivantis had already been bundling Flypaper in with other tools as part of its Lectora online course development platform. Trivantis is based in Cincinnati, and Flypaper is in Phoenix.

No deal terms were announced.

I like what these guys do. I was a little underwhelmed with what the platform spits out when I last saw it demo’d, but also assumed time and resources would increasingly boost its capabilities. It won’t replace real graphic designers, but it can definitely speed up work and knock off some basic but polished spots.