MediaPost planning 2011 DOOH forum in NYC on April 14
February 8, 2011 by Dave Haynes
The trade publisher MediaPost ran a day-long forum last spring in New York focused on the DOOH sector, and it is now pulling together a 2011 version.
The forum is designed to help marketing executives understand the rapidly changing market dynamics and potential of out-of-home digital advertising. The program, says MediaPost, will focus on strategies and tactics marketers and agencies can use to deploy these channels in their upcoming plans, and identify the best sources of assistance so they can take action.
The venue has moved to the Sentry Center in midtown Manhattan, and the event has been confirmed for April 14th.
More information is here, but I am told fresh 2011 info will be up within a couple of weeks.