Toronto's Union Station Lit Up With 3-D Projections

October 6, 2010 by Dave Haynes

I’m a big fan of projection technology because it has the capability to make a project, well, big.

Toronto has an annual contemporary art celebration around the city called Nuit Blanche, and a highlight of the most recent event was an all-night projected installation on the facade of the city’s main rail station. The digital outdoor company Media Merchants put a 3-D projection mapping program together with the agency Grey Canada, with the work sponsored by Sensodyne iso-active toothpaste.

The video embed thingie is not working, so:

It was the largest branded, 3-D projection mapping display project yet done in Canada. Grey and Media Merchants worked with Tantrum to create the imagery and music, and sound design company Silent Joe wrote the accompanying score, which onlookers could hear using their mobile phones.

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