Zoom gets new backing for expanding digital footprint

September 1, 2010 by Dave Haynes

Dallas-based ORIX Venture Finance has provided what it calls debt financing – no numbers stated – to Zoom Media Group Inc. to let that Montreal media company expand its footprint and services in the US and Canada, particularly as it relates to digital displays.

Orix describes it as an enterprise term loan and revolving line of credit.

“Zoom enjoys a strong industry reputation and is particularly recognized for its proven digital advertising technology platform,” said Henry O’Connor, managing director of ORIX Venture Finance, in a release. “As the demand for new marketing methods is exploding, Zoom is poised to capitalize on emerging trends in the digital placed based industry with a quality product that delivers targeted solutions to the prized 18-34 demographic.”

Zoom has been one of the most aggressive firms in the sector in expanding its digital presence directly and by acquiring other firms that fir the model. The company started putting posters in restaurants and bars in Montreal and Toronto, but now has a large US operation and has grown very active in the fitness club sector.

Look for more acquisitions, I think.