Digital Signage Expo tweaks, expands 2011 conference program

Digital Signage Expo is only six months away and with luck, that will be the next time I am in Lost Wages. Been there a little too much this year.

The DSE folks have announced changes to the conference program for 2011, breaking it up into nine tracks to serve different target audiences:

• Digital Signage Fundamentals – Primary audience: End-users/Network Operators

• Content University – Primary audience: End-users/Network Operators

• Digital Signage Business – Primary audience: End-users/Network Operators

• Marketing and Advertising – Primary audience: Advertising Agency Executives/Brand Marketers

• Hardware and Connectivity – Primary audience: Systems Integrators/Installers/AV & IT Professionals

• Software and Networks – Primary audience: Systems Integrators/Installers/AV & IT Professionals

• Interactive Technology – Primary audience: End-users/Network Operators

• Digital Out-of-Home Network Operations – Primary audience: End-users/Network Operators

• Special Interest — Primary audience: End-users/Network Operators

There is also an all-day DOOH conference the day before these conference tracks.