DOOH creative part of Canadian New Media Awards … but just
June 18, 2010 by Dave Haynes
The 10th annual Canadian New Media Awards committee is now accepting nominations for the set of honors it will hand out in November, at Toronto’s Design Exchange.
Google Alert flags digital out of home for me, and with some extra searching I read that DOOH is one of the examples of the the type of work that can be submitted in the category of Best Online Advertising.
BEST ONLINE ADVERTISING – Excellence in the creation, delivery and execution of online advertising campaigns. Including but not limited to video, gaming, mobile, websites, banners, pop-ups, microsites, email, digital out of home, and rich media. Entries will be judged according to level of user engagement, awareness, and use of medium.
There is a pile of other categories that, theoretically, a creative shop or technology companies like Christie Digital and Gesture-Tek could also apply.
The story behind the awards and the full category list is in Mediacaster.