Quebec muffler job puts screens in 50 shops

February 8, 2010 by Dave Haynes

My friends at VIVA Group in suburban Montreal have closed a deal to put screens in Mister Muffler’s repair shops across Quebec.
Positioned in waiting rooms, the MM TV network screens will run daily headlines, automotive prevention tips and ads and promos from vendors like Castrol, Monroe and Michelin. Viva does the whole nine yards on the project, from rollout through to ongoing content develop and management.
I like these sorts of things because they are targeted and this is driven by the retailer’s needs, not by a DOOH company hoping it can make money selling ads in an environment that would not see a ton of foot traffic.

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