The Fun Theory: Making the mundane interesting

October 26, 2009 by Dave Haynes


This is brilliant. Volkswagen has or had a campaign going in Europe that was all about taking something mundane and enhancing it with technology. In this case, the creative kids took the stairs leading into a subway station in Stockholm and turned them into piano keys. It has nothing do with the screen technology, but really reinforces the the power of creative thinking and doing something really extraordinary with an opportunity in a big space. 

As spotted on the blog, Out of Home, Out of Mind. More detail on the project from the Daily Mail.

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