Terrific street-level interactive window for ESPN
September 17, 2009 by Dave Haynes
Pat Hellberg of The Preset Group (disclosure: so am I) sent along a link to this GREAT street-level promotion for ESPN and Monday Night Football, done with the help of projection media guys Monster Media and some gesture technology the agency, Wieden + Kennedy, doesn’t want to talk about.
It’s great because it is interactive right at street-level, directly addresses the subject matter at hand, and creates lots of “What the hell is that guy doing?” buzz.
There is a piece here that goes into detail on the concept and technical execution.
I really like large format project stuff like this because of the impact and sightlines. It has been a little bit since I looked at Monster’s Website but they appear to be going big on storefront, meaning InWindow has a serious competitor.