Digital Out of Home in Grocery

August 28, 2009 by Dave Haynes

Dave,

I am unsure why you would not “do” at grocery. Everyone needs food, just ask the grocers who in our recent economic downturn have seen their volumes grow with people eating more and more at home. As we follow up with our advertisers and see their positive reactions to the program, anyone that ignores this segment is missing out on a great opportunity. It is a fantastic channel to reach millions of people per month and get noticed as consumers wait in line at the grocery check out lane.

Regards,

Drew Bernstein
EVP
American Digital Signage