CODACAN reviving its breakfast series; Koodo to be featured

August 20, 2009 by Dave Haynes

The Canadian Out-of-home Digital Association is ramping its breakfast series back up next month.


Discover the world of digital in a retail environment! Join CODACAN in association with Capital ‘C’ as we kick off our 3rd Breakfast Session this fall, where keynote speaker Matthew Diamond of Capital ‘C’ will share his thoughts on digital in the retail world. Speakers will also include Tricia Wright and Dragana Simao of Koodo, who will share their first-hand experiences on launching a mobile brand with a strong focus on the digital and interactive medium. Hear from leaders in retail the industry using the digital medium with success! The session will wrap up with what is sure to be a ‘lively’ panel discussion moderated by James Fraser of Capital ‘C’.

Date: September 17, 2009
Time: 8:00-11:00 AM
Location: Mercatto, 101 College St.


CODACAN members – $50.00
Non-members – $75.00
At the door – $100.00    

(Disclosure) I am a CODACAN member and involved in the breakfast series planning. This has been several months in the making because of everyone’s busy work schedules. One of the big drivers was getting retailers and NOT vendors out to talk about what they’ve done and experienced. Koodo, a separately branded subset of telecom Telus, has been invited to come in and talk about its mall kiosks and the great little interactive screens it has set up.

The technology is driven by AdFlow, but I think we’d all agree we’d like to hear from Telus, not the software guys.

There are other speakers roughed in and waiting to go, but efforts are still underway to get a couple of retailers who would be particularly interesting to hear from at the event. Any ideas, zip me a note.

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