Miller Zell Study – Gone in 2.3 Seconds
April 5, 2009 by Dave Haynes
Thank you for the very targeted comments you posted about our recent study. As you suggested, we should have done a better job framing the study and the results. In fact, you actually did a better job that we did. The approach initially was to investigate the premise that in this economic climate ahoppers were less likely to deviate from their list and thus render shopper marketing dollars spent in store less effective. The Baby Boomer, GEN Y segmentation data and gender differences surprised us. We would enjoy sharing more information with you and your readers in the future. Thank you for the constructive criticism and your continued interest. Please visit our blog at www.insidetheaisle.com.
EVP, Chief Sales & Marketing Officer