Digital signage has a very broad definition but I actually think this falls well within the range of what industry folks would call DS. It is using a computing device, probably networked, to output a marketing message to a display. DS is not just about big-assed LCD screens hanging from ceilings somewhere.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.