RDM CEO slaps Stratacache around on drinking the SaaS Koolaid

November 10, 2008 by Dave Haynes

Real Digital Media has one of those corporate blogs that is much more about good industry thinking than it is shameless self-promotion. Unfortunately, it doesn’t get updated all that much.

But RDM CEO Ken Goldberg did post a piece this morning, aimed squarely at Stratacache and its announcement that it is going the software as a service route. You may recall Stratacache has been making a fair amount of noise lately, particularly with word that it has walking around money to buy companies and fund start-ups.

The post is a little snarky …

Reading the announcement of Stratacache’s launch of a software-as-a-service (SaaS) offering on November 7th 2008, I can’t help but think of President Graves’ words on commencement day in 1980 at the College of William and Mary, “welcome to the society of educated men and women”. Although I risk dating myself with that reference, I pleased to point out that Real Digital Media first offered our SaaS NEOCAST platform as early as 2003. So indeed, welcome Stratacache, to the society of educated men and women. And thank you, Stratacache, for adding a modicum of validation to the SaaS model for managing digital signage networks. Having the self-anointed consolidators of the industry change business models is indeed instructive for us all.