Neo to rep golf cart ad screens in UK, Spain

October 27, 2008 by Dave Haynes

In a fairly big departure from its normal retail base, Neo Advertising has done a deal to rep the media avails in Europe for ProLink Solutions, a US company that does ad-enabled GPS screens on golf carts.

The partnership will focus on integrated advertising campaigns combining Neo’s existing network of out-of-home digital signage with ProLink’s revolutionary on-course advertising capabilities. Neo is the leading place-based, point-of-sale advertising company in Europe, reaching millions of consumers via screens in upscale retail centers, says a press release.

“The agreement with Neo will significantly expand our advertising revenue in Europe while allowing European advertisers to reach a highly attractive audience of affluent individuals,” said Lawrence Bain, ProLink’s Chief Executive Officer. “The combination of Neo’s strong relationships and distribution with ProLink’s unrivaled value proposition offers advertisers multiple ways to reach their target customers.  This should drive adoption significantly in 2009. With Neo’s track record of digital media ad sales, this agreement should provide our golf course partners with significant incremental revenue.”

“NEO selected ProLink’s digital media solution because we feel it is the best way for our advertisers to reach business owners, professionals and C-level executives in a relaxed setting, playing golf. This gives advertisers unparalleled ‘dwell time’ of 15-20 minutes in which to deliver their message,” said Christian Vaglio-Giors, NEO’s Managing Director. “Through this new relationship, we now offer our clients a unique way to deliver messages to their target audience, in an uncluttered and dynamic manner which has proven to be affordable, effective and compelling.”

ProLink has carts running in the UK and in Spain. 

(Note: Neo is a coprorate client).

I’ve written about ProLink before, and expressed some worries about the challenges of selling this medium. But the company works very hard at getting its name out there and even did an upfront roadshow for media buyers in New York.