If you know the Daktronics sales guy who has Dubai in his territory, and you’re wondering why he can’t stop smiling, observe …
Dubai: UAE development company Tameer Holding will develop the world’s largest LED screen to be embedded on an intended commercial tower in the Majan district of Dubailand, the company announced on Monday (Gulf News, via Gizmodo).
Termed ‘Podium’, the development will be a world first, boasting a 33-storey high LED media facade that will be visible from a distance of 1.5 kilometres.
The idea generated by Tameer has been designed by LED technology experts Daktronics and will be a powerful medium for advertising, messaging and art.
In addition to its LED façade, the Podium offers 33 levels of premium commercial office space, and two floors dedicated to retail, as well as four floors for parking.
The design of the LED screen, along with the technology utilised in its construction, will not impede the flow of natural light into the building. Thus, the offices directly behind the massive screen will have the same open feel as those on the opposite side of the building.
Tameer is showcasing the Podium project in Cityscape Dubai 2008.
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for some 14 years. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He’s based near Halifax, Nova Scotia, on Canada’s east coast.