Another free software offer enters the fray

April 3, 2008 by Dave Haynes

From the somewhat unlikely locale of Puerto Rico (if I lived there I would not be hunched over indoors writing code for a living), comes another company taking the “freeconomics” approach to DS software.

According to a press release sent to me:

SAN JUAN, PR-March 31, 2008 – s3mer inc. announced today the beginning of beta testing of its digital signage software solution. The testing will be conducted in dozens of selected retail locations, and it will grow rapidly to hundreds in the following weeks.

Some of the features that will be available in the beta tests are: Mac OS X and Windows versions, live video, multiple shows with one player, podcast support and rss support.

Customers interested in participating in the second round of beta testing should visit and provide an email address in order to be contacted when the second round of testing begins.

The private beta testing will continue until April 21, 2008 when the public beta is expected to begin.

s3mer inc. aims to provide free digital signage software for small businesses that’s powerful and easy to use. The platform is based on open and widely available technologies.

The offer seems to be growing out of another company in San Juan, but it is not clear whether this is a spin-off or a staffer setting off on his own.

The web page is pretty much just a splash page for now, but it does make the rather provocative statement that this code is “Digital signage for humans.”

Which just confirms my thinking that I’ve been hanging out, for years, in this industry with a buncha monkeys.

My s3mer contact says they plan to make their money by upselling to  premium services, a model similar to that of Infosigns (another freebie player).

I was thinking they should look at doing the user experience in Spanish – as almost every other software package out there, free or not, is delivered in English. And usually English only.

Turns out they have it in English, Spanish and Portuguese. Very clever.


One other note … how the hell does one say that company name???

  1. Jeff says:

    News brought to you by CNN, NBC & BBC! All on one screen!

    As far as the name goes, I have no idea. Could I consider the tower picture an “A”?

  2. Matt says:

    Could the name be pronounced “Streamer”?

  3. Miguel says:

    That’s my guess as well:


    I could be wrong but I don’t think that the tower is meant to be an “A”.

  4. […] that “free” software from Puerto Rico Giovanni Collazo, the developer behind a free digital signage platform out of Puerto Rico, sent me a link overnight to a Quicktime presentation that runs through the attributes of what is […]

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