Ad-networking all the hockey arenas
September 29, 2006 by Dave Haynes
I’m not sold on the business model, but hats off to the guys at Vauntcom for rolling up most of the major arenas in the country. All that’s left is Montreal, and the Centrium in Red Deer … on second thought, maybe Montreal is enough.
Calgary-HQ’d Vauntcom Media Corp. is planning to add the Air Canada Centre in Toronto to its roster of Canadian venues – where advertisers garner impressions by the millions on LCD and plasma screens. Among those marketers, says Glenn McConnell, SVP national advertising and business development, are Toyota and Maple Pictures (the Canadian spin-off of Lion’s Gate Films).
This week, Vauntcom held an official launch party at Toronto’s Rogers Centre, where 140 screens have been active since April. The company sells sound and motion ads in main concourses and washrooms at Calgary’s Pengrowth Saddledome, with 249 LCD displays, at Ottawa’s Scotiabank Place (170 displays), Edmonton’s Rexall Place (95 displays), and Vancouver’s GM Place (65 displays). “This is the first time anybody has really tied all these centres together,” says McConnell.
Still be proven out: is the aggregate of all the people who go to hockey games and rock concerts in Canada a well-defined audience?