Sixteen:Nine Podcasts: Curt Thornton, Provision

Hologram is up there with artificial intelligence as one of the most abused terms in tech these days – with all kinds of stuff being labelled as holograms when they’re nothing more than reflections or projections.

Provision has been marketing what it calls 3D holographic media for a bunch of years, and while purists might argue it’s not fully a hologram, it’s a lot closer to holograms than most stuff. Walk into a drug store chain and you might see a kiosk with a motion media piece floating in front of a coupon kiosk, visually and physically detached from any display device.

It’s eye candy. It’s wow factor. But it’s also media that’s making a difference, because they draw eyeballs and pull people over to machines that might otherwise get ignored. They put these things in and coupon redemption rates in the stores went from 1 to 2 percent to 17 percent – across multiple brands, and in the case of the drug store chain, across 500 stores.

I talk to Provision founder and CEO Curt Thornton about his company, the technology and where things are going, including big national rollouts and life-sized 3D holograms.

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Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
RT @ChristieDigital: Thanks @sixteennine for this article on @LSU's innovative use of #projectionmapping tech. Read how LSU is using techno… - 25 mins ago
Dave Haynes