Projects: 40-Screen Flying Video Wall Switches On At Southampton, UK Cinema

Here’s a very nice install – featuring a “flying” video wall – that formally switched on last week at the new 10-screen Showcase Cinema de Lux in Southampton, England.

The high-end movie house has laser projection and Dolby Atmos sound, and fully customizable electric recliners for seating.

Integrator Beaver Group did all the digital display work, from digital concession and live box office signage screens to the unique 40 screen curved  video wall  suspended over the main foyer.

The ‘flying’ video wall, says Beaver Group on its web site, “is a great example of the complex and intricate installations Beaver Group deliver – we were challenged with creating this one of a kind installation for the main lobby by Showcase Cinema and their architects, JTDA. In May 2016, Beaver Group began work on the initial concepts for the installation, producing isometric models, concept drawings, 3D renders and test videos.”

“Mounted over 11 metres high in the lobby using a complex steel cable suspension system, the video wall canvas displays content at a massive 8K resolution. The Beaver Group in-house motion graphics team conceptualized and produced the content using a mixture of 3D animation, motion graphics, photography and distributor supplied assets.”

There are also 21 screens across concession stands, bars and party rooms and six dedicated screens at the Box Office area. The company’s management system gives the local manager to schedule and change product features and promotions, while a central system also allows Head Office to maintain and manage products across their entire estate whilst still allowing local store level updates and changes.

It doesn’t say, but Beaver is a well-established Scala partner, so this is probably that company’s CMS driving things.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
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