Google Shops Open In Canada With 3×3 Feature Video Walls

Best Buy Canada-Best Buy hosts Google-s first -shop within a sho

Google has set up Google Shops in Best Buy stores in four Canadian cities, as a means of enabling consumers to get their mitts on hardware sold mostly online.

Google Canada’s “shop within a shop” spaces were officially opened Friday in the Toronto area, Vancouver, Calgary and Edmonton. The one in the Toronto area is in Mississauga at Heartland Town Centre, which is up near the airport.

I mention this mainly because there is a big 3X3 video wall that’s the feature piece for the design, which has the feel of something between a trade show booth and one of those specialty leasing kiosks you see in the middle of mall walkways.

 

Ten smaller Google shops were introduced in Best Buy stores last month, but these much bigger fellas are intended to be somewhat immersive.

google-shop-3

Image credit: 9to5Google

“We’re proud of the collaboration with Best Buy and their new Experience Stores, particularly as the concept aims to enhance the traditional way of shopping and aligns with Google’s immersive approach,” says Janell Fischer, Director of Retail Marketing at Google Inc. “Google shops bring a whole new way for shoppers to experience and interact with our products, complete with trained Google guides who will be onsite to offer one-on-one tech help.”

That video wall has been dubbed  Portal, an “immersive super-sized display where they can ‘fly’ over anywhere on the planet through Google Earth, explore what people around the world are searching for and play other fun Google apps.”

 

News reports on the opening suggest this is a Canada thing and there are no plans (at least ones Google is talking about) to do this on the other side of the border in the U.S.

More about the store, and pix, here in 9to5 Google…

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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