Projects: Monster’s Nice Multimedia Charging Stations At ATL

monster-royalcarib-atl

This is a nice example how a blend of digital display, analog print and necessary functionality can all blend together into an effective digital OOH ad piece.

Monster Media has a campaign in bustling Atlanta Hartsfield Airport for Royal Caribbean International, the cruise ship company. The campaign has a series of smartphone charging stations on the concourse, and instead of hoping a screen stuck on top of charging totem would be enough to grab attention (doubtful), this uses a much larger screen and surround that blends into an ever larger printed vinyl piece.  The creative is made to look like this is a movie poster.

The net result is much more visual presence, without trying to achieve that with a ginormous screen.

I like.

hat tip to @NickGraynews for the Tweet

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
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