This is a nice example how a blend of digital display, analog print and necessary functionality can all blend together into an effective digital OOH ad piece.
Monster Media has a campaign in bustling Atlanta Hartsfield Airport for Royal Caribbean International, the cruise ship company. The campaign has a series of smartphone charging stations on the concourse, and instead of hoping a screen stuck on top of charging totem would be enough to grab attention (doubtful), this uses a much larger screen and surround that blends into an ever larger printed vinyl piece. The creative is made to look like this is a movie poster.
The net result is much more visual presence, without trying to achieve that with a ginormous screen.
hat tip to @NickGraynews for the Tweet
— Nick Gray (@nickgraynews) July 8, 2016