The Gateway Drug Of Digital Signage

Touchscreen room sign. Source: Visix

Touchscreen room sign. Source: Visix

Anyone who sells digital signage solutions, or is charged with putting together a digital signage plan for their organization, knows it is not always the easiest sell.

The benefits are definitely there, but they’re often a little soft and elusive. Benefits like raising awareness and enhancing experiences.

So the solution is seen, often, as a nice to have, but not a gotta have.

Meeting Room Sign systems are a variant of digital signage, and the things pretty much sell themselves. Show this solution to any executive who has been frustrated by the meeting room booking and occupancy experience, and that executive is sold in a heartbeat.

They get it. They love it. They want it … NOW!

So how does that make these solutions the gateway drug?

First, they perform as billed, removing a lot of meeting room booking chaos. So, they powerfully show the value of using screens on premise.

Second, with a success story in place, the people who control budgets tend to be much more receptive to ideas and proposals that expand on what’s in place. Like adding directory displays. Digital wayfinding. Corporate communications screens.

For internal champions, the road ahead is paved instead of bumpy. They’re pitching more tech based on a success story, instead of selling a dream.

For the vendor who put the meeting room signs in place, it has a big, good-looking foot in the door with the end-user. They’re now known by the company and, even better if the company is big, in their accounting system as an approved vendor.

It’s human nature that most people are happier dealing with a company they already know, than having to find yet another supplier to expand the signage footprint.

Meeting room signs are the gateway drug for digital signage.

FinalA directory site I started a couple of months ago now has almost 30 vendors listed on it, and the site already generates 1,000s of page views and users monthly. It’s not the most exciting visual medium out there, sure, but users want it, and the tech kinda sells itself.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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