DSE 2016 Booth Field Guide: Studio Squared

CorpComm-Ron&Dave

Studio Squared, Booth C14

Why do people going to DSE need to put your company on their Must See list of booths?

Companies need content, and Studio Squared is a finely tuned, content-creating engine. I’d venture to say we create more digital content than any other company in America. That’s mainly because we create, manage and analyze content for the world’s largest retailer’s in-store ad network*. Our booth will feature samples from in-store, online and menu boards.

*Editor: that would be Walmart.

What’s your big marketing message to attendees, and what’s it all about?

Studio Squared is the leading company for results-based content, and we are no longer limited to the retail environment. Wherever our content runs – from store networks to social networks, from mobile devices to menu boards – it gets results for advertisers.

What’s the ideal profile of attendees walking into your booth?

We want to talk to people who need help expanding content strategy and creation, making digital messages more effective and efficient. Marketers, business owners, integrators, etc.

How many years have you been doing DSE and how has it changed (if you think it has changed) over the years?

We’ve been attending for five years and this is our second year with a booth. We’ve noticed an uptick in omni-channel content and digital menu board creation over the last year, so we’ll be interested to see how that plays out at DSE.

When you get a chance to get away from your booth, what will you be looking for and researching?

We’ll look for new technology to bring to our clients. And we’ll definitely make time for the presentation by our creative director, Hugh Callahan – “Snackable Content for an Omni-channel World,” Wed., March 16, 11:45 am, at the Digital Content Show Theater.

What’s your favorite part of the week?

We love meeting people, seeing new technology, and experiencing all of the digital signage installations around Las Vegas. Speaking of which, we’re hosting a cocktail hour this year at the SLS Las Vegas hotel. The sign over the bar is mind-blowing!

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
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