Projects: Risotto Ball Sales Explode After UK Chain Adds Digital Menus

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So first – there are fast food stops for risotto balls?

Second, if you market them using digital menus, sales may get a very nice bump.

That’s what happened last fall for London, UK risotto ball specialists, Arancini Brothers, when the chain converted traditional menu posters to digital displays. UK-based digital signage company Eclipse Digital Media, put in a solution consisting using three Samsung Smart Signage Platform (SSSP) displays and its own embed signage digital signage software. The company also did the content.

“Since the new digital menu boards and designs went up at the end of November we have seen an increase in sales of 30%, for a time of year where we expected a decline,” says Dave Arkin, Director, Arancini Brothers. “Customers have also stopped asking questions and simply look at the menu and order. We are now looking at introducing the screens at our Dalston site.”

If that number is repeatable you bet your risotto balls they’d be looking at doing screens in other shops.

Now I’m hungry …

 

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
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