ScreenHub Joins Crowded Digital Signage CMS Market With Platform Touted As Free

screenhubIt is fairly remarkable that a teeny little tech sector like digital signage has 100s of software options for doing variations on the same thing, and even more remarkable that as observers like me steadily suggest the numbers will thin out, they instead keep growing!

I don’t get it. But as a consultant who gets hired to help companies sort out what solution and team is best for their needs, it’s all kinds of awesome to have an overcrowded marketplace.

The crowd has grown a little more this week with news of a Silicon Valley start-up called ScreenHub. It’s a free, SaaS-based signage platform that is built around what I am guessing is a responsive, HTML5-driven web app.

Speaking of remarkable, it’s also kinda remarkable how many trade publications run press releases word for word, and never ask basic business questions, like what’s the revenue model for free?

I did. It bears some similarities to another platform that is free – Rise Vision – in that there will be an app marketplace that adds higher levels of premium functionality, which users will pay to download and activate. I’m guessing things like premium analytics. The app marketplace will also have free apps.

The company, in a press release, says it is led by seasoned LED industry and software professionals, and that it has the only free CMS for digital screens that can be customized to any aspect ratio or pixel matrix. “In addition to being compatible with any synchronous digital display, making it ideal for indoor and outdoor LED displays, it can also be implemented on plasma screens and LCD panels.  The software is cloud-based,” ScreenHub says, “and can be accessed from any internet-enabled device via the web app.  It is built for managing entire networks and subnetworks of screens seamlessly via one turnkey and simple interface.”

The company also says it has secured deals with a large billboard operator in the UK, and LED manufacturers in the US and Asia. Screenhub is expected to launch with hundreds of screens in its network, and is in negotiations to strike several deals with key players in the industry within the next few months.

The special sauce for the company seems to be the ability to handle any aspect ratio or pixel matrix, and that it works with any synchronous control system, such as Nova Star, DB Star, Linsn, and Zdec (which I think are control systems for LED boards). The cross-platform thing is not in any way unique, but can nonetheless be a nice feature.

There is a YouTube channel, if you want to look through the tutorials. The platform looks very basic, but if the main display medium will be lower-rez outdoor LED boards, they’re not doing a whole lot more than cycling through stills and videos.

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

@sixteennine

Decade-old blog about digital signage and related tech, written by industry consultant and shit-disturber Dave Haynes.
It's definitely not Times Square but there's a lot of big LED in Toronto's Yong Dundas Square. https://t.co/2gYa1999yR - 4 hours ago
Dave Haynes

3 Comments

  • polycap says:

    Dave may we get a list of the digital signage softwares that are out there?

    • Dave Haynes says:

      No complete list exists. as far as I know, though you will find lists of Android and Raspberry Pi options by searching here. The Daily DOOH blog has something called the Holocron, which is a list of people and companies.

  • I like your take on the overcrowded digital signage CSM market, especially since we are planning to release our own system early next year. Lets be honest about this, the reason the market is so crowded is that the cost of hosting such a system is incredibly low. Amazon has been driving down costs for years, so you can host content for thousands of screens (and hundreds of customers) for only a couple hundred bucks a month. And second the technologies to build such a system are all mature, free and open source. HTML dashboards, streaming video, digital layouts are all ubiquitous technologies.

    The reason we’re creating our own Meld.digital signage management system is because we do digital signage installations here in The Philippines. We wanted a more powerful system for our own clients. We want to provide the best solutions to our own customers, and we have some amazing talent on our team who are building a system that is better than what is out there now. And we will be happy to open it up for others for free without the gotchas like per screen pricing for widgets. We hope to have our system online by Feb 1, 2016.

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