The Virtual Dressing Room Goes To The Museum

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The virtual dressing room thing right in a retail environment escapes me a little bit (being old, male and clueless never helps), but a software company that specializes in this stuff recently showcased an interesting, very different use for the tech at a famed museum.

Zugara was one of a short list of companies asked to demonstrate their goodies at the Smithsonian Innovation Festival. The company used its WSS for Kiosks Virtual Dressing Room software to show how people could try on historical costumes virtually, use subtracted and replaced backgrounds, and take photos of the output.

Pretty cool. I’m not sure about trying on outfits virtually at Banana Republic, but seeing what you look like in a 13th century Japanese ceremonial robe is something few people get to really do … so why not virtual?

 

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes

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11+ year-old blog (and now podcast) about digital signage and related tech, written by industry consultant, analyst and bullshit filter Dave Haynes.
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