Video: Parallel Parking Help From A Curb-side Video Wall


This is a clever campaign by Fiat run on a street in Frankfurt, Germany.

To promote the parking assist technology that comes in the Fiat 500, a video wall was set up on a brick facade along a city street, with sensors watching cars that manipulated their way into an empty parking spot.

The sensors triggered and displayed pre-packaged content – everything from a little kid to a woman in an old school Playboy bunny suit – that helped drivers understand how much room they had as they backed in.

Presumably this very expensive narrow-bezel wall went up and down in a day and was not left sitting there … because it wouldn’t be left sitting there.

Via Inspiration Room

Dave Haynes

Dave Haynes

Editor/Founder at Sixteen:Nine
Dave Haynes is the founder and editor of Sixteen:Nine, an online publication that has followed the digital signage industry for more than a decade. Dave does strategic advisory consulting work for many end-users and vendors, and also writes for many of them. He's based near Toronto.
Dave Haynes


12+ year-old blog and podcast about digital signage & related tech, written by industry consultant, analyst & bullshit filter Dave Haynes.
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